chatJUNETEENTH

Putney x OKRP’s Black employee resource group, The Hub, wanted to make “Get somebody else to do it” the theme of Juneteenth. That way, Black people could enjoy the holiday without the burden of educating everyone else on such a pivotal point in history.

Role: Junior Copywriter

Agency: Putney (Production Agency at BarkleyOKRP)

The FILM

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"Juneteenth is for us…Juneteenth symbolizes the hope that my children and grandchildren will be free. It’s Black Joy and Black tenacity to survive.” – Tanesha Grant

"Juneteenth is for us…Juneteenth symbolizes the hope that my children and grandchildren will be free. It’s Black Joy and Black tenacity to survive.” – Tanesha Grant

“Juneteenth was a promise that was broken. Reconstruction failed and this country has continued to wage war on the Black body. Juneteenth also embodies the resilience of Black people. Even in the face of a broken system, we choose to find joy in resistance and celebrate in community.” – Obrian Rosario

“Juneteenth was a promise that was broken. Reconstruction failed and this country has continued to wage war on the Black body. Juneteenth also embodies the resilience of Black people. Even in the face of a broken system, we choose to find joy in resistance and celebrate in community.” – Obrian Rosario

"June 19th reminds me that I am the force of power to change this world and to follow in the footsteps of my ancestors to work towards liberation.” – Mariah Cooley

"June 19th reminds me that I am the force of power to change this world and to follow in the footsteps of my ancestors to work towards liberation.” – Mariah Cooley

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